I’m a Colombian-born, Los Angeles-based photographer and creative director with a lifelong obsession for design, visual storytelling, and the poetry of everyday light.

Before photography, I spent years at the helm of global advertising campaigns as a Design Director and Creative Director — shaping narratives for some of the world’s most recognizable brands. That background sharpened my eye and taught me how to capture not just beauty, but intention. My lens is never just about what something looks like — it’s about what it feels like.

My roots are multicultural: raised in Medellín, formed by American design schools, and seasoned by years of international creative work. That blend shows up in everything I create — a love for structure and rhythm, a deep respect for emotional storytelling, and an instinct for finding balance between chaos and calm.

Today, I focus my photography on the things I’m most drawn to: architecture, wellness, movement, and minimalism. Whether I’m shooting a quiet corner of a building or the strength of a body in motion, I approach every frame with curiosity, intention, and a drive to reveal something quietly powerful.

I believe great photography is like great design — it’s not just seen, it’s felt.

And if it lingers in your mind long after you’ve scrolled past it… I’ve done my job.